Generative Engine Optimization
Get cited by ChatGPT, Perplexity, and AI Overviews.
A fast-growing share of research now starts inside AI assistants that synthesize an answer and cite a handful of sources. If your brand is not among those citations, you are invisible in the fastest-growing discovery channel — and traditional ranking alone does not guarantee it. Generative Engine Optimization earns those citations.
AI answer engines cite content that is structured, quotable, and authoritative — and often paraphrase it without a visible link. We make your content citable and your brand entity authoritative, then measure your share of AI answers.
improvement in visibility in generative engines from GEO techniques.
Aggarwal et al. (Princeton), GEO study, 2024How we cover it, end to end
Citable content
Statistics, direct quotes, and clear claims that AI engines lift and attribute to you.
Entity authority
Structured data and a consistent knowledge-graph presence, so engines recognize and trust your brand.
AI visibility measurement
Tracking citations and share of voice across ChatGPT, Perplexity, and Google's AI Overviews.
How it works, step by step
Audit where you're cited, make content quotable, build entity authority, and track your share of AI answers over time.
Audit AI visibility
Citations across engines
Structure content
Stats, quotes, citable
Build entity authority
Schema, knowledge graph
Enable AI crawlers
Access & hygiene
Track share of voice
Across ChatGPT, Perplexity
Concrete, not slideware
- 01
Audit where you are (and aren't) cited across AI engines
- 02
Restructure content to be quotable and extractable
- 03
Build entity authority with schema and consistent signals
- 04
Track share of voice and iterate against it
Outcomes we hold to
- Citations inside AI-generated answers
- Presence in the AI discovery channel
- Brand authority engines recognize and reuse
- A measurable AI share of voice
Questions, answered
How is GEO different from SEO?
SEO optimizes to rank a link in a list of results. GEO optimizes to be cited inside an AI-generated answer. They share foundations — quality content and authority — but GEO adds citable structure and entity signals aimed at how large language models select sources.
Can you actually influence what AI models cite?
To a degree, yes. Research shows structuring content with statistics, quotes, and clear claims measurably increases how often generative engines cite it. It is influence, not a guarantee — which is why we also measure share of voice and iterate.
Do we still need SEO if we do GEO?
Yes. Strong SEO content is frequently what AI engines draw on, so the two reinforce each other. GEO is an extension of a healthy search strategy, not a replacement for it.
Let us build what is next, together
Tell us about your goals and we will recommend a practical path forward.